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10 Tips on How to choose a domain name for your business

Choosing a domain name is not an easy task. This requires a lot of thought and consideration. Your domain name is your identity on the web.

Stanislas Girard
Stanislas Girard

Choosing a domain name is not an easy task. This requires a lot of thought and consideration. Your domain name is your identity on the web. You want to be sure that it represents your business, and that it is easy to find and promote.

10 tips for choosing the perfect domain name:

  • Easy to type
  • Short
  • Contains keywords
  • Targets your field
  • Do not use numbers
  • Be original
  • Check it out
  • Use an appropriate extension
  • Protect and build your brand
  • Act quickly

Follow the steps below to choose the perfect domain name for your website. If you ever have any difficulties, do not hesitate to contact us.

1. Easy to type

Finding a domain name that is easy to type is one of the most important steps to ensure your online success. If you use acronyms or slang words it will be much harder for users to find you.

2. Short

We advise you to find a simple and short domain name so that your users can find it easily. You won't find many companies with online sites with domain names longer than 10 characters. Most major web players have very short domain names so that users can easily find them.

3. Contains keywords

Try to describe your company and the services you offer with as many keywords as possible. This will make it easier for search engines to identify your topic and easier for your users to find you.

Put in the keywords that users will type to find you.

4. Target your domain

If your company is intended for a particular country then choose the extension of your domain name in accordance with the country.

If ever your website targets a particular city then please feel free to include the name of the city in your domain name. This will make your website more easily accessible to the residents of this city.

5. Do not use  numbers


Numbers are very often misinterpreted. Many people who hear a domain name with a number do not know whether it is written numerically (5) or spelled out (five).

If you need this information in your domain name then save the variations to make sure the user will always find your website.

6. Be original

There are several million domain names registered. Having an original and easy-to-remember domain name is essential.This will allow you to distinguish yourself from the competition.

Once you have chosen a domain name, don't hesitate to share it with your friends to get their opinion. It is important that it is consistent with others.

Don't forget that the majority of users don't know who you are and your domain name is the first thing they will see.

7. Look at the competition

Before registering your domain name, it is important to do some preliminary research on the web. You will be able to see if other sites are already using a similar domain name.

Check that the domain name is not protected or used by another company.

8. Use an appropriate extension

Extensions are suffixes, such as .com or .net, at the end of your domain name. They all have specific uses.


Choose one that is appropriate for your business.

The .com are the most popular, however, it is very difficult to have a short and original one, because this extension has been around for a very long time.

Don't hesitate to turn to .us/.fr or other extensions such as :

  • .co: For a company, business or community
  • .info : For a news site
  • .net : For a site about computing
  • .org: For a non-profit organization
  • .biz : For a company or an e-commerce site
  • .me : For a blog, a CV or a personal website

9. Protect and build your brand

To protect your brand, it is important to buy many extensions as well as domain names that are very close or poorly written to yours.

This will prevent your competitors from copying you.

This will also allow your users to access your site directly even if they spell it incorrectly.

10. Act quickly

Don't wait long before buying your domain. Domain names are leaving very quickly. It is therefore important to buy yours as soon as possible.

Once you have chosen your domain name. Look at this article to help you further.

How to point a domain name to a server?
Whether you are hosting a website or a Webapp and want to access it quickly, you’ll have to use a domain name. A domain name makes it easy for you and users to find your website.
SEO

Stanislas Girard

Creator of Primates & Author. Devops, Blockchain, Data, Security, Machine Learning, Web ... The World is full of interesting subjects.